Turn Your Night Out Into a SideQuest
UVU’s Digital Advertising Class Site
About the Project
SideQuest is a subscription-based service that curates “gamified” real-world adventures for groups of friends. Think of it as a mix between an escape room, a city tour, and a pub crawl. Users sign up, select a “difficulty level” (Chill, Active, or Chaos), and receive a series of geolocation-based challenges that lead them to hidden speakeasies, pop-up concerts, or street art locations.
Disclaimer: SideQuest is a fictional company used solely for educational purposes.
Adventures
The Daily Drop
A free SMS service alerting users to secret pop-up events (Lead Gen).
The Weekend Raid
A paid, one-night ticketed itinerary for groups of 4-6 (E-commerce Transaction).
The Season Pass
A monthly subscription for unlimited access to exclusive venue deals (Recurring Revenue).
Get Tonight’s Coordinates
Join the Daily Drop. It’s free.